In the past few weeks my group and I have been tying up all the loose ends of our campaign and evaluating our success. Evaluation is a very new thing to me. I have had a few internships and plenty of “real world” experience in the public relations world but I have never truly evaluated the success (or failure) of my work. Sitting down and truly looking at the success of our work as a group has been an interesting process. In some areas we exceeded our expectations and in others we kind of fell flat. But I think that is the true nature of any public relations campaign. All of your ideas are not going to work and you cannot always make people pay attention to you or your client. Throughout our campaign we relied heavily on social media to reach our target audience and we feel that we were quite successful in making impressions through our various social media sites. The Facebook page we created for LDSC has over 360 “likes” with the largest percentage of “likes” coming from our target audience (we learned this information from the nifty insights page Facebook creates for the organization’s page). Similarly the LDSC’s Twitter page had similar success with multiple organizations tagging and tweeting about LDSC. We are still waiting on the final results from our post-campaign awareness survey, but I feel that with our results from social media we definitely achieved our goal in making our target audience more aware of LDSC.
I cannot believe that I am almost done with campaigns and that my last semester at LSU is almost over. I never thought that this day would actually come. I have really enjoyed my final semester, and even though at times campaigns was overwhelming, I have really enjoyed all that I have learned from the class. As the semester draws to a close so does my time spent working with Louisiana Delta Service Corps and Prelude Public Relations and I am going to miss all the crazy times working on this campaign.
I truly feel that the skills I have learned while working in campaigns and as a student in the Manship School will help me be successful in the public relations world. As I push through these final weeks of school I look forward to graduation and my future as a public relations professional.