One of the major ways to get an organizations name out and raise awareness is through an event. Since the main purpose of our campaign for Louisiana Delta Service Corps is to raise name recognition and awareness in the college community, my group and I decided to host an informational meeting to spread the word. Our event is Monday April, 2, at St. Alban’s Episcopal Chapel. We are hoping that the event will give LDSC an opportunity to let their target audience know what their organization does and the benefits that they can offer. We are planning to have two current corps members, who are actually married to each other, to talk about their experience as corps members and why they decided to work for LDSC. After the current corps members speak, we plan to have an alumna of the organization speak about how she has benefited from working with LDSC and how it is great for networking.
The main way we are publicizing the event is through social media. The survey that we conducted at the beginning of our campaign indicated how crucial social media is when targeting the 18-24 age group. A majority of people in this age group use social media as a main medium for receiving information. We have created LDSC a new Facebook page and Twitter in order to promote the event to their target audience. We also plan to use other traditional forms to promote the event, including a press release and fliers.
At the event we plan to premiere a promotional and informational video that we have commissioned to be created. We wanted to create something that they could use to tell the story of LDSC and what they do that would be entertaining to the audience they are trying to reach. Our generation really responds to things that are visual but they need to be captivating to be able to hold our attention. We felt that a short informational video would be a good way to get the word out about LDSC but also catch the attention of their target audience. One member of our group got to spend a memorable day helping film several of the host sites in New Orleans. Check out her blog for more details on that experience.
Check back to see how the event went and if we succeeded in raising awareness of LDSC!
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One of the main things that I have learned from all my experiences in the public relations world is that social media is key to the success of a company and their public relations campaigns. In this day and age everyone has social media. And I mean everyone. From our parents (and even some people’s grandparents), to celebrities, to companies. Social media are one of the main methods of communication. As I search for jobs, almost every position in the public relations/marketing sector require experience with social media.
In the research step of the ROPES process my group (Prelude Public Relations) did a survey to gain information about our target audience, young adults between 18 and 24 years old. In the survey results we learned that a large majority of our target audience gets most of their information and news from social media. We think this is a very important fact when it comes to raising awareness of our organization, Louisiana Delta Service Corps.
Our organization does have a Facebook and Twitter, though they are not using either site to their full potential. One of our major strategies is to increase the usage of the social media profiles that LDSC already has and to involve them on other social media sites. Recently nonprofits have been getting more involved on Pinterest and using it as another site to communicate with their audience and the general public. Another site that many companies and nonprofits are using is LinkedIn. We hope to have profiles for LDSC on both of these sites by the end of the campaign. One of LDSC major weaknesses is setting themselves apart from their partners sites, and we feel that by branding themselves on these social media sites they will be able to make themselves more visible and raise awareness of what they do in the Louisiana community.
Another major strength of social media is that it is an interactive medium for communication. A company and its audience can have two-way communication through these social media sites allowing for a better relationship between the organization and their publics. We really hope to use these sites to increase the interaction between LDSC and their former corps members through an alumni page on several social media sites.
Our next step is begin promoting LDSC and our event on social media! Check back for updates on our campaign!
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Before I took a mass communication class, I never knew how complex objectives really were. Throughout my time at the Manship School I have learned exactly what makes an objective and the certain criteria they need to meet. Over and over again it has always been emphasized that objectives need to be SMART (Specific, Measurable, Attainable, Realistic and Timely).
From the beginning of our project my group and I have really tried to apply the ROPES process that we have been taught in pretty much every mass communication class we have taken. Last week I covered the first step in the process, research, so it only seems fitting that this week I would just continue on to the next step, objectives.
I originally thought that a goal and an objective were basically the same thing but I have since found out they have different purposes. A goal is the overarching thing that you want to achieve. Our goal for our campaign for Louisiana Delta Service Corps is to increase awareness of the organization and what they do in their target audience. An objective is more specific and targeted at achieving a certain part of the goal. An example of one is increasing Facebook impressions by 10 percent by April 1. We are still trying to get the best objectives for our goal and objectives that will help us have a successful campaign, but don’t worry they will be SMART.
As I learned about the ROPES process in one mass communication class after the other I never really thought that one day I would sit down and actually apply it step by step. After working on this campaign I have found that not to be the case. By using the ROPES process I really think that my group has been able to remain on track and stay organized.
The next steps are creating SMART objectives and to begin planning the main portion of the campaign. We have already got the ball rolling on an event and have established a theme. I am really excited to see the campaign really start to take shape. I never thought that I would apply all the things I have been taught over the last four years so much until I started this class.
Check back for more on Prelude PR’s campaign and the next step in the ROPES process-Planning!
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