Now it’s time to evaluate the campaign

In the past few weeks my group and I have been tying up all the loose ends of our campaign and evaluating our success. Evaluation is a very new thing to me. I have had a few internships and plenty of “real world” experience in the public relations world but I have never truly evaluated the success (or failure) of my work. Sitting down and truly looking at the success of our work as a group has been an interesting process. In some areas we exceeded our expectations and in others we kind of fell flat. But I think that is the true nature of any public relations campaign. All of your ideas are not going to work and you cannot always make people pay attention to you or your client. Throughout our campaign we relied heavily on social media to reach our target audience and we feel that we were quite successful in making impressions through our various social media sites. The Facebook page we created for LDSC has over 360 “likes” with the largest percentage of “likes” coming from our target audience (we learned this information from the nifty insights page Facebook creates for the organization’s page). Similarly the LDSC’s Twitter page had similar success with multiple organizations tagging and tweeting about LDSC. We are still waiting on the final results from our post-campaign awareness survey, but I feel that with our results from social media we definitely achieved our goal in making our target audience more aware of LDSC.

I cannot believe that I am almost done with campaigns and that my last semester at LSU is almost over. I never thought that this day would actually come. I have really enjoyed my final semester, and even though at times campaigns was overwhelming, I have really enjoyed all that I have learned from the class. As the semester draws to a close so does my time spent working with Louisiana Delta Service Corps and Prelude Public Relations and I am going to miss all the crazy times working on this campaign.

I truly feel that the skills I have learned while working in campaigns and as a student in the Manship School will help me be successful in the public relations world. As I push through these final weeks of school I look forward to graduation and my future as a public relations professional.

For more information about me check out my Facebook, Twitter and LinkedIn!

The PRocess of planning an event

One of the major ways to get an organizations name out and raise awareness is through an event. Since the main purpose of our campaign for Louisiana Delta Service Corps is to raise name recognition and awareness in the college community, my group and I decided to host an informational meeting to spread the word. Our event is Monday April, 2, at St. Alban’s Episcopal Chapel. We are hoping that the event will give LDSC an opportunity to let their target audience know what their organization does and the benefits that they can offer. We are planning to have two current corps members, who are actually married to each other, to talk about their experience as corps members and why they decided to work for LDSC. After the current corps members speak, we plan to have an alumna of the organization speak about how she has benefited from working with LDSC and how it is great for networking.

The main way we are publicizing the event is through social media. The survey that we conducted at the beginning of our campaign indicated how crucial social media is when targeting the 18-24 age group. A majority of people in this age group use social media as a main medium for receiving information. We have created LDSC a new Facebook page and Twitter in order to promote the event to their target audience. We also plan to use other traditional forms to promote the event, including a press release and fliers.

At the event we plan to premiere a promotional and informational video that we have commissioned to be created. We wanted to create something that they could use to tell the story of LDSC and what they do that would be entertaining to the audience they are trying to reach. Our generation really responds to things that are visual but they need to be captivating to be able to hold our attention. We felt that a short informational video would be a good way to get the word out about LDSC but also catch the attention of their target audience. One member of our group got to spend a memorable day helping film several of the host sites in New Orleans. Check out her blog for more details on that experience.

Check back to see how the event went and if we succeeded in raising awareness of LDSC!

For more information on me and our campaign check out my Twitter, Facebook and LinkedIn!